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CCI Take: TikTok Is a Content-Commerce Conduit for Global Gen Z

Nov 19, 2020 / Short Video /

Amid the whiplash-inducing news surrounding TikTok’s future in the United States, which has left even the company itself struggling to understand its future status, the Bytedance-owned app continues to move forward with monetization efforts in international markets (with the obvious exception of India) as it gains popularity among the increasingly lucrative Gen Z demographic. Read More

China’s Short-Video Apps Urged to Crack Down on Unauthorized Music

Nov 11, 2020 / Music /

Major social platforms including Douyin and Kuaishou were found to be rife with songs users did not have permission to use. Read More

Headlines From China: Comedians Score Laughs and Sales as China’s Newest Brand Darlings

Nov 6, 2020 / Headlines From China /

While most brands rely on the star power of actors and idols whose passionate fans are willing to make purchases in order to support their favorite celebrities, new opportunities are arising with more down-to-earth comedians to represent brands with humor. Read More

E-Commerce Platforms Vie To Boost Singles’ Day Shopping With TV Galas

Nov 2, 2020 / Livestreaming /

The competition is heating up to promote this year’s Singles’ Day sales with splashy televised galas on major satellite TV networks. Read More

The New Frontier in Content Commerce: Platform-Driven TV Gala Shows

Oct 21, 2020 / Technology /

In recent years, China’s big e-commerce players have partnered with major satellite networks to produce gala shows that promote major sales events such as Singles’ Day and the 618 Shopping Festival, and now, we are seeing more of these splashy programs being developed to heighten the buzz around competing platforms and boost sales through entertainment content. Read More

Chinese Actor Threatens Legal Action Against Catfishing Imposters

Oct 15, 2020 / Celebrity /

Several accounts on short-video platforms claiming to be Jin Dong were found to be deceiving his fans — especially women of a certain age. Read More

TikTok is World’s Highest-Earning Non-Game App Despite U.S. and India Headwinds

Oct 12, 2020 / News /

Despite losing India, a market that contributed a large part of its global downloads, and uncertainties over its fate in the U.S., ByteDance-owned short video app TikTok was still the world’s most downloaded and highest-earning non-game app in September. Read More

How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience

Oct 6, 2020 / Streaming /

Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More

Headlines from China: 2 Chinese Films Hit Billion-Yuan Box Office in the First Half of National Holiday

Oct 5, 2020 / Headlines From China /

Two Chinese films have made 1 billion yuan (about US$147 million) each at domestic box office during the ongoing national holiday, movie-ticketing and film data platform Maoyan said Sunday. Read More

How Rediscovering User Creativity Fueled China’s Short-Video Revolution

Sep 15, 2020 / Chinasplaining /

Chinese entrepreneurs once dismissed user-generated content (UGC) as “industrial waste.” Now that waste is powering their global ambitions. Read More

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