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Headlines From China: CCI Take: E-Commerce Livestreaming Hits the Global Mainstream

Jan 21, 2021 / Headlines From China /

Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless online purchases. Read More

Kuaishou IPO Could be Only Weeks Away

Jan 21, 2021 / Short Video /

The TikTok-like Kuaishou could be preparing to list on the Hong Kong Stock Exchange as early as Feb 5, people close to the deal told Caixin. The expected IPO could raise as much as $5 billion and make it the first major short-video platform to go public. Read More

Headlines From China: A Glimpse at Chinese Spring Festival New Film Releases

Jan 14, 2021 / Headlines From China /

With eight titled lined up for release, the 2021 Spring Festival will be busier than ever. Read More

CCI’s 2020 Year in Review

Jan 8, 2021 / Chinasplaining /

A look back at Content Commerce Insider’s trend forecast for 2020 makes it clear how many twists and turns this year threw our way. In 2019, content-commerce became a key marketing strategy in China, and CCI predicted that the biggest trends of the following year would include 5G and interactive content, e-commerce livestreaming, branded shows, and celebrity incubation by streaming platforms. Read More

Ho-Ho-Ho or No? China’s Fashionistas Defend Christmas ‘Hanfu’

Dec 29, 2020 / Chinasplaining /

The ancient outfit has seen a resurgence in recent years, with massive demand prompting some manufacturers to experiment with modern mashups. Read More

E-Commerce Livestreaming in U.S. Heats Up as TikTok and Walmart Broadcast Joint Session

Dec 21, 2020 / Livestreaming /

TikTok concluded its first livestreamed e-commerce sales session featuring U.S. retail giant Walmart on Friday night, with up to 20,000 viewers watching the one-hour show. Read More

Chinese Song Amplifies Awareness of Violence Against Women

Dec 17, 2020 / Music /

Tan Weiwei’s latest album revolves around the everyday struggles faced by women from diverse backgrounds. Read More

Headlines From China: Action Thriller ‘Caught in Time’ Hits 500 Million Yuan, Climbing China’s 2020 Box Office Chart

Dec 11, 2020 / Headlines From China /

Action crime thriller "Caught in Time" continues to climb up on China's 2020 box office chart, with its total revenue now surpassing 500 million yuan (76 million U.S. dollars) and beating out three other films in the past two days. Read More

Headlines From China: Hainan Island International Film Festival Hosted Women’s Cinema Forum

Dec 10, 2020 / Headlines From China /

The movie industry in China, much like elsewhere, is still mainly male-dominated. But women are playing an increasingly important role and bringing their own perspective to the screen and the behind-the-scenes workings. Read More

Headlines From China: Alibaba Launches New Movie Brand to Diversify Portfolio

Dec 2, 2020 / Headlines From China /

Alibaba Culture and Entertainment Group — the showbiz arm of Alibaba has recently announced its plan to establish a new brand called “Surprise Works” that will focus on the productions of independent film projects. Read More