Headlines From China: A Glimpse at Chinese Spring Festival New Film Releases

A Glimpse at Chinese Spring Festival New Film Releases

With eight titled lined up for release, the 2021 Spring Festival will be busier than ever. The week-long Spring Festival holiday, starting on February 11, will see both new titles up such as the time travel comedy “Hi, Mom”, the mobile game-turned fantasy film “The Yinyang Master” and “New Gods: Nezha Reborn,” a new animated film from Light Chaser Animation, and also highly-anticipated title “Detective Chinatown 3” that was originally scheduled to release last Spring Festival but postponed due to COVID-19 outbreak. China’s box office continued its robust growth into 2021 after scoring a record high for New Year’s Day earnings. The total box office revenue in the first ten days of 2021 exceeded 2 billion yuan, up by more than 730 million yuan year on year. Read more china.org

How Brands Should Navigate Douyin’s 600M Daily Users

The ByteDance-owned platform Douyin has amassed 600 million active daily users as of August 2020 — up from 400 million users at the start of the year — owing in part to the fact that people stayed longer time indoors because of the COVID-19 pandemic. Unlike its sister app TikTok, however, Douyin is far more advanced in its e-commerce capabilities. With the platform’s swelling popularity and social commerce potential, both foreign and domestic luxury brands have flocked to the platform but have found mixed results. Although Douyin provides wide access to China’s millennials and Gen Zers, companies will need to step up their social media strategies to really resonate with this crowd. Read more Jing Daily