Gaming Giant Blizzard Returns to China, Sparking Joy — and Some Anger

 /  News  / 
U.S.-based video game maker Blizzard Entertainment has announced a new deal to re-enter the Chinese market. But some gamers still haven’t forgiven the company for leaving in the first place. Read More

The AI PlayStation 2 filter fueling an NPC frenzy in China and the West

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As China’s obsession with NPC characters swells, a new AI-generated trend is flooding social media across the mainland and the West. Cue, the PS2 filter. Read More

TikTok vs Douyin: What luxury brands need to know

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With TikTok now firmly entrenched in luxury’s marketing playbook, its Chinese counterpart, Douyin, is rising as one to watch. But brands should avoid a one-size-fits-all approach. Read More

China’s Top Tech Giants Clash on Social Media Over Plagiarism Claims

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NetEase has accused Tencent’s “Honor of Kings” of copying its character art, sparking widespread online debate. Read More

Dune’s ‘desert core’ look hits China

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‘Dune: Part II’ is expected to catapult ‘desert core’ to new heights in China. Read More

Designer Susan Fang on Shanghai, feminism, and China’s K-pop love

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Jing Daily chats with Susan Fang about what it means to be a Chinese fashion designer in 2024. Read More

Evolving choices: The new luxury perspectives of China’s wealthy female entrepreneurs

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Jing Daily interviews three successful Chinese businesswomen on their luxury shopping habits, favorite brands, and views on International Women’s Day. Read More

From Jeno to Xiao Zhan: Asian star power boosts MFW’s new creative wave

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Milan Fashion Week is witnessing a creative overhaul. We look at how brands can amplify their reach and EMV in China with celebrities. Read More

Vogue China EIC Margaret Zhang set to leave role

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Australian-Chinese influencer-turned-editor Margaret Zhang is set to depart her role as Vogue China’s editorial director at the end of March.  Read More

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