Can Gucci woo Chinese consumers with Song Weilong?

 /  News  / 
Song’s appointment could be seen as a bid to remain relevant in China, as Gucci experiences slowing demand in the market. Read More

Why Levi’s and other brands are betting big on Chinese podcasts

 /  News  / 
Levi’s is riding the podcasting wave in China alongside Coach, Lancôme, and Louis Vuitton. Will it succeed? Read More

How to win Chinese luxury fans: Unleash the next generation

 /  News  / 
From Sun Yitian artworks at Louis Vuitton’s Pre-Fall 2024 show in Shanghai to Yang Zi-designed jewelry at APM Monaco, this week's brand collaborations spotlight a new era. Read More

Racer Zhou Guanyu’s star rises ahead of Shanghai Grand Prix

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Formula 1 has returned to China after five years, with local driver Zhou Guanyu taking center stage regardless of the race’s outcome on Sunday. Read More

Balenciaga’s Le City revival sparks nostalgia with Yang Chaoyue, Kate Moss

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Balenciaga reintroduces its iconic Le City line with a star-studded campaign. Read More

Gaming Giant Blizzard Returns to China, Sparking Joy — and Some Anger

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U.S.-based video game maker Blizzard Entertainment has announced a new deal to re-enter the Chinese market. But some gamers still haven’t forgiven the company for leaving in the first place. Read More

The AI PlayStation 2 filter fueling an NPC frenzy in China and the West

 /  News  / 
As China’s obsession with NPC characters swells, a new AI-generated trend is flooding social media across the mainland and the West. Cue, the PS2 filter. Read More

TikTok vs Douyin: What luxury brands need to know

 /  News  / 
With TikTok now firmly entrenched in luxury’s marketing playbook, its Chinese counterpart, Douyin, is rising as one to watch. But brands should avoid a one-size-fits-all approach. Read More

China’s Top Tech Giants Clash on Social Media Over Plagiarism Claims

 /  News  / 
NetEase has accused Tencent’s “Honor of Kings” of copying its character art, sparking widespread online debate. Read More

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