How Asia’s Idols Became A Gateway To The Metaverse

 /  News  / 
As the metaverse takes over Asia, idols across the continent are jumping onto the trend. But what can fans gain from their heroes entering the online terrain?  Read More

“It’s An Addiction”: Over 60 Million Chinese Netizens Are Playing Sheep A Sheep

 /  News  / 
China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Read More

Wang Yibo Denies Rumors Of Involvement In Sex Scandal

 /  News  / 
On Weibo, the hashtag “Wang Yibo’s team refutes rumors” (#王一博方辟谣#) has gained over 850 million views as the young actor works to clear his name.  Read More

Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed

 /  News  / 
The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year? Read More

Why Brands Can’t Miss Out On China’s Latest TV Hit

 /  News  / 
Set in a world inspired by ancient China, the new romantic fantasy series has driven massive traffic across social media. Here’s why brands should tune in.  Read More

Meet The Top 100 Chinese Brands In 2022

 /  News  / 
Chinese tech giant Tencent retained its first spot on Kantar BrandZ’s Top 100 Chinese Brands 2022 list. Read More

Burberry Brings Its Signature TB Monogram To Chinese TikTok

 /  News  / 
Burberry collaborated with Douyin to dress the short-video platform’s virtual avatars named Zaizai. Which brand will be next to leverage the feature? Read More

Are KOL Collaborations Still Important For Luxury Brands In China?

 /  News  / 
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More

Jordan Brand Jumps Into China’s Metaverse With Tencent

 /  News  / 
Jordan Brand has teamed up with Super QQ Show to launch exclusive digital fashion pieces in celebration of its 25th anniversary in the Chinese market. Read More

5 Tips For KOL Collaborations In China

 /  News  / 
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue.  Read More

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