Net-a-Porter Taps Supermodel Liu Wen to Woo China

 /  News  / 
Net-a-Porter has announced a host of new moves in China, including that supermodel Liu Wen, who has worked with the likes of Chanel, Gucci, and Tods, will be the brand’s new China ambassador.  Read More

Is Boys’ Love Content Still a Promising Brand Opportunity in China?

 /  News  / 
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More

Xiaohongshu Cracks Down on Users and Businesses in Bid to Keep ‘Authentic’

 /  News  / 
From cracking down on wealth flaunting to releasing community guidelines for businesses, Xiaohongshu is bent on cleaning up content this month. Read More

Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams

 /  News  / 
Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More

4 MCNs You Need to Know in China

 /  News  / 
Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales?  Read More

Eileen Gu Shines at the Met Gala

 /  News  / 
The Met Gala has taken China by storm. With over 220 million views on Weibo so far, what exactly is attracting local netizens to the event?  Read More

Douyin Enters Digital Fashion With New Platform Pheagee

 /  News  / 
With the launch of new platform Pheagee, Douyin has made digital fashion its new battleground. Can it secure this untapped market? Read More

Making Subculture Into Culture: Why Luxury Loves Anime

 /  News  / 
In January 2022, Loewe launched a follow up to last year’s My Neighbor Totoro collection with another collaboration with Studio Ghibli. Read More

Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground

 /  News  / 
Can Kuaishou translate its success in the short drama format to longer-form video? Read More

China’s Internet Crackdown Targets Tencent and ByteDance’s Algorithms

 /  News  / 
China’s top cyberspace regulator pioneered a regulation to investigate and rectify algorithm security issues of tech giants.  Read More

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