This week, Gucci rejoined forces with intellectual property (IP) Marsper, accelerating its metaverse expansion and tapping China’s powerful gaming crowd. Read More
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features. Read More
Cute, fun and customizable, TikTok's gamer girl aesthetic has taken over Chinese social media. As fashion takes a cyber turn, here’s how brands can capitalize on this trend. Read More
Do you know Cheng Shian or Zhouzhou KOI? They are China’s fastest-rising beauty KOLs on Xiaohongshu. Here, Jing Daily shares eight emerging beauty influencers. Read More
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