With China’s reopening, Adidas is making its comeback through a strategic partnership with the China Federation of Literary & Art Circles and appointing actor Chen Xiao as the ambassador of its campus program. Read More
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read More
Brands are embracing the return of Chinese stars to Milan Fashion Week. These personalities who command an impressive following online are their gateway to Chinese audiences. Read More
“Uncle stars” are regaining popularity and bypassing even young idols. Jing Daily decodes how brands can leverage these middle-aged sensations. Read More
Releases of advanced Chinese AI chatbots are highly anticipated. But hasty adoption could lead to mistakes likely to be quickly identified by consumers. Read More
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