Dior, Tissot Ambassador Arthur Chen Feiyu Embroiled In Fan Sex Scandal
Private photos of Chen Feiyu, a mainland Chinese “traffic idol” and son of the acclaimed director Chen Kaige, were leaked across social media. Read More
Chloé Perfume Appoints Guan Xiaotong As First Chinese Ambassador
Chloe announced the appointment via the brand's Weibo account, linking directly to the Tmall flagship store. Read More
From Jackson Wang, To Wang Yibo: How K-Pop’s Chinese Stars Become China’s Favorite Brand Ambassadors
Over the years, ethnic Chinese K-pop stars have found a second wind for their careers in their home market, China. What accounts for their meteoric rise? Read More
Beijing, Shanghai To Surpass Paris As Tourism Spending Hotspots By 2032
China’s reopened borders present a huge tourism opportunity — so big, in fact, that Beijing could surpass Paris as the world’s most powerful city destination by 2032. Read More
Alibaba, Douyin Mall, Pinduoduo: Which Will Win Chinese E-commerce In 2023 And Beyond?
China is the world’s largest e-commerce market, set to reach $3.3 trillion by 2025. Read More
What A Viral TV Drama Set In Yunnan Reveals About China’s Gen Z
China's younger generations are yearning for rural escapism through the popular C-drama “Meet Yourself,” which has been viewed over 2 billion times. Read More
The Reality Show Tackling China’s Divorce Crisis
The second season of “See You Again” has won over audiences with frank depictions of marital problems and relationship counseling. Is couples therapy finally having a moment in China? Read More
Barbies In Guo Pei, White Rabbit Beauty, And Monopoly Merchandise: China Collabs Of The Week
Thanks to the Lunar New Year and China reopening its borders for the first time since 2020, this week’s seen a whirlwind of releases and activations. The beginning of a new year on the Chinese calendar has led brands to get nostalgic, working with familiar names to appeal to mainstream consumers at a time of Read More
China’s Next Big Thing? Who Is Louis Vuitton’s Latest Ambassador Dylan Wang?
The French luxury house has announced Chinese actor Dylan Wang, famous for his lead role in the 2022 drama "Love Between Fairy and Devil," as its newest brand ambassador. Read More
How Does Bottega Veneta Earn Cultural Credibility In China?
Bottega Veneta focuses on the concept of “Reunion in Motion,” inspired by the anticipation and emotion of returning home for the holidays. Read More