Brands Shy Away From Celebrity Marketing in China

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Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More

Can the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?

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Tencent Huiju Luxury, the luxury section of the centralized e-commerce marketplace Tencent Huiju, joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More

Could C-Dramas Become the New K-Dramas?

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Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More

A.D.R Agency and Shanghai International Film Festival Propel the ‘C Wave’ From Cannes

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A.D.R for the SIFF promotion at Cannes Film Market.  Read More

Deng Lun, Face of Bulgari and Roger Vivier, Fined $16.6 Million for Tax Evasion

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Chinese actor Deng Lun has to pay 106 million yuan ($16.6 million) in overdue taxes, late fees and fines for tax evasion, Shanghai’s tax authority announced Tuesday. Read More

Xiaohongshu Launches New Collaboration with Homegrown Brands

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The campaign name “Anfu Lu Online” references Anfu Lu (meaning Anfu Road), a neighborhood in Shanghai with trendy eateries, cozy coffee shops, and boutique brands. On March 1, Chinese lifestyle platform Xiaohongshu launched a new project “Anfu Lu Online” in collaboration with over 30 homegrown brands. These are featured in the scheme’s dedicated Mini Program on Xiaohongshu, Read More

ANNAKIKI Drops China’s First NFT Collection

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As more and more luxury brands explore NFTs, ANNAKIKI, the Chinese independent fashion label, is the latest to dive into the metaverse. Read More

Will China’s Ski Fever Cool Down?

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This month’s China Collabs Column tests the country’s booming skiwear market and looks at some of the best ski-inspired partnerships.  Read More

ByteDance Debuts in the Metaverse With New Social App

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ByteDance tested a social app called Party Island — the first metaverse social product it has launched. But will it become the metaverse’s Facebook?  Read More

What’s Behind China’s ‘Slanted-Eye’ Outrage & How to Avoid It

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From Mercedes-Benz to Made-in-China companies, brands have angered netizens over Chinese marketing with “slanted-eye” looks. But who’s really to blame? Read More

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