5 Tips For KOL Collaborations In China

 /  News  / 
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue.  Read More

Why ByteDance’s Attempt To Mimic Xiaohongshu Failed Again

 /  News  / 
ByteDance’s app Kesong, which resembles Xiaohongshu, was removed from the app store just a few weeks after its release. Read More

Why China’s Love Of Hanfu Is Here To Stay

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Hanfu has grown from niche Gen-Z interest to mainstream stalwart. Its revival of subculture, community, and tradition signals a paradigm shift in taste for young consumers.  Read More

Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?

 /  News  / 
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More

Celebrities Put Their Might Behind China’s Sustainability Agenda

 /  News  / 
A sustainability-focused exhibition in Shanghai is showcasing donated pieces from Chinese stars, including model Liu Wen and Chanel ambassador Zhou Xun.  Read More

5 Things You Need To Know About Digital Collectibles In China

 /  News  / 
Here are Jing Daily's five market-proven tips for brands looking to build hype online and tap the spending power of young Chinese consumers. Read More

Baidu Extends Metaverse Push With Virtual Hosts

 /  News  / 
Baidu’s latest digital development is the next step in the tech giant’s ambitious Web3 rollout. Will the use of virtual hosts allow it to dominate China’s metaverse? Read More

China’s Top Livestreaming Apps To Know

 /  News  / 
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More

Roger Vivier Bets Big on New Brand Ambassador

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Roger Vivier's campaign video starring Allen Ren hit over 10 million views within 6 hours.  Read More

Jay Chou’s New Single Gives Boost to LVMH’s La Samaritaine

 /  News  / 
Jay Chou’s latest video, featuring La Samaritaine, has racked up over 90 million views. Will Chinese tourists now flock to the Paris department store? Read More

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