Weibo to Launch New Interest-Driven Social App

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Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More

The Logic of Livestreaming in China Is Changing

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The days of the hard-sell livestreaming broadcast may be numbered in China as audiences crave lower-key content. Read More

Apple Opens a Douyin Account. Will It Pay Off?

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Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More

Could Bilibili’s Variety Show Push Attract Luxury Brands?

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Bilibili has moved quickly to diversify revenue streams, but is it enough to boost share prices? Read More

Love ‘Sisters Who Make Waves’? Here Are 5 More C-Dramas to Know

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The popularity of C-dramas has created an opening for brands. But pleasing social media-savvy fans requires careful placement according to accepted wisdom about fashion and culture. Read More

China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’

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The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. Read More

What the ‘Sisters Who Make Waves’ Sensation Says About Chinese Shoppers

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The third season of the variety show, "Sisters Who Make Waves," is taking China’s internet by storm. How can luxury brands ride on its popularity?  Read More

Is Tencent’s Global Takeover Inevitable?

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Chinese tech giant Tencent Holdings Ltd. has been ranked No. 5 on the world's largest tech companies list, jumping an impressive 21 places. Read More

Yilan Hua & the Rise of the Chinese Supermodel

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Yilan Hua talks to Jing Daily about the potential of the domestic market, and why luxury brands need Chinese models on their runways. Read More

Taobao Launches ‘Metaverse Mall’ in Time for China’s 618 Shopping Festival

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Taobao's latest venture in the metaverse is a fully immersive virtual mall. What does this mean for the future of shopping?  Read More

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