This edition of ‘Jing Daily’s’ new KOL Tracker breaks down Chinese KOLs’ attendance at London Fashion Week. Was their presence enough to spark conversation in China? Read More
Emerging in the early 2000s as China’s “Queen of Retro,” CherryGun, full name Chen Xingru, has successfully navigated the country’s fast-evolving digital landscape and dynamic pop culture and fashion industries. Read More
Brands stuck with the influencer after audience outrage at his wage insensitive comments during livestream. But the debacle threatens to turn consumers away as the Double 11 shopping fest nears. Read More
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More
"Special forces travel" is trending on Douyin, with young tourists packing their itineraries with as many experiences as possible. Discover the top five bloggers fueling China’s travel spree. Read More
In Asia, brands are harnessing the soft power of virtual human livestreamers; while the West goes the other way around with creators pretending to be virtual humans. Read More
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