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Virtual Human Livestreams Are Taking over China While NPC-Style Creators Thrive Globally

Aug 14, 2023 / News /

In Asia, brands are harnessing the soft power of virtual human livestreamers; while the West goes the other way around with creators pretending to be virtual humans. Read More

How Jay Chou, Blackpink, Roc Nation are using Web3 to orchestrate a new era of fan engagement

Aug 10, 2023 / News /

As the music industry dives deeper into Web3, what can the West learn from Asia’s approach to the online landscape, and vice versa? Read More

Pretty in Pink: What China’s Barbie-Mania Tell us about the Nation’s Rising ‘She Economy’

Aug 7, 2023 / News /

After “dopamine dressing,” Barbiecore has become the next hottest buzzword in China. Here is why the fashion trend is taking off. What Happened: Within three days of its release on July 21, Barbie grossed $340 million (2.4 billion RMB) at the global box office. This weekend, Greta Gerwig’s film hit $1 billion globally, making it the second movie this year to Read More

TikTok vs. Temu vs. Shein: The Chinese e-commerce battle lands in the US

Aug 4, 2023 / News /

TikTok is reportedly planning to launch an online retail store in the US, connecting Chinese sellers to American buyers. But can it compete with the likes of Shein and Temu? Read More

Male Beauty’s Next Growth Engine: Douyin

Aug 2, 2023 / News /

Delve into the demographics and psychographics of male beauty consumers on Douyin to understand how brands can thrive on this burgeoning social commerce platform. Read More

Barbie’s AI Makeover, Plus Nars Puts NFTs Back on the Beauty Map: Web3 Drops of the Week

Jul 31, 2023 / News /

Barbie can be anything. She can be the president, an astronaut, a chief sustainability officer and, now, a member of London’s queer nightlife scene. Read More

K-pop’s Return to China: A Battle for Relevance

Jul 17, 2023 / News /

With China having reopened, South Korean pop groups hope to make their mainland comeback. But are Chinese consumers still interested? Read More

How will Instagram’s Threads affect Web3?

Jul 13, 2023 / News /

The roundup and the verdict on this week’s hottest Web3 activations, taken from our Jing Meta weekly newsletter. Read More

Prada becomes the official partner of China’s Women’s National Football Team

Jul 13, 2023 / News /

A newly announced partnership with China’s Women’s National Football team is helping Prada navigate the Cai Xukun public relations crisis and garner netizen praise. Read More

Pride Celebrations Shrink in China, Despite Rise of Pink Yuan

Jul 5, 2023 / News /

Queer Run Crew organized a 5km Pride Run in Shanghai on June 17, with approximately 30 LGBTQ+ members and their friends participating. It was one of the few Pride Month events to take place in China this year. Read More

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