Which Brands Are Winning on Chinese Social Media, And Why

ReHub’s Compass China Luxury Index ranks luxury brand performance based on user engagement, posts, and mentions across platforms including Xiaohongshu, Weibo, WeChat, and Douyin.

What Happened: Dior emerged as the clear winner across Chinese social media in the third quarter of 2023, according to Shanghai-based data solutions agency Re-Hub, which shared its 2023 Q3 Compass China Luxury Index in an exclusive with Jing Daily.

The French luxury house came in first on the index, which ranks brands based on user engagement, posts and mentions across platforms including Xiaohongshu, Weibo, WeChat and Douyin. Meanwhile, Louis Vuitton and Gucci clocked in at second and third place, respectively.

Among brands on the rise, Spanish luxury label Loewe climbed 13 places to ninth since Q2’s ranking, and accessories-maker Bally and shoe brand Christian Louboutin rose to sixth and seventh place, respectively. Continue to read the full article here