Headlines From China: 2021 iQIYI World Conference: ‘We are Together Witnessing the Brand New Future’

 /  Headlines From China  / 
2021 iQIYI World Conference: "We are Together Witnessing the Brand New Future" Read More

Headlines From China: Branded Content Is the Path to Gen Z in 2021

 /  Headlines From China  / 
Branded Content Is the Path to Gen Z in 2021. Read More

China’s Entertainment Industry Threatens Legal Action Against Re-Edited Fan Videos

 /  Legal  / 
Streaming platforms and production companies are reminding people that, while abridged versions and mini reviews of popular programming have eager audiences in China, they can still constitute copyright violations. Read More

The Top 10 Male Chinese Actors That You Should Know

 /  News  / 
In January 2021, "Star Power List," a popular social media account under Shanghai Zixiao Cultural Media Center, announced its list of the top 10 male actors in 2020. Read More

Headlines From China: The Clash of China’s Social Media Titans

 /  Headlines From China  / 
China’s internet giant Tencent Holdings and rising challenger ByteDance Ltd. are fighting an all-out war with escalating turf battles and legal tussles even as the country’s regulators toughen scrutiny of big tech’s market power. Read More

These Brands Are Using Digital Strategies to Win China’s Local Markets

 /  Business  / 
These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Read More

China’s TikTok Is Banning Users Who Brag About Their Wealth

 /  Legal  / 
The short-video platform’s stated goal of promoting “a civilized lifestyle” aligns with an ongoing government campaign to make China’s cyberspace more positive and wholesome. Read More

Cash for Creators and the Battle for Short Video Dominance in China

 /  Entertainment Marketing  / 
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Read More

Headlines From China: With Trump Gone, TikTok Could Get a Chinese Makeover in 2021

 /  Headlines From China  / 
With China’s box office takings expected to return to near pre-pandemic highs in 2021, the world’s largest movie market is becoming more attractive, while also more tricky, for Hollywood studios. Read More

Headlines From China: Spring Festival Holiday Pre-Sale Tops $46 Million

 /  Headlines From China  / 
As of February 5, the Spring Festival holiday box office pre-sale has reached 300 million yuan (46 million U.S. dollars). Read More

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