Entertainment Marketing |

Why Are All Luxury Brands Eyeing Soap Operas?

Jul 15, 2021 / by Jing Daily

How Mercedes-Benz Won Over Women on Xiaohongshu

Apr 15, 2021 / Entertainment Marketing /

Social commerce – selling through social media – is becoming the norm in China. Read More

BLACKPINK’s Lisa Is Next in China’s Line of Fire

Apr 6, 2021 / Entertainment Marketing /

Over the past week, a slew of fashion brands have been blacklisted in China due to their refusal to source Xinjiang-made cotton, from fast fashion leader H&M to luxury names like Burberry and Calvin Klein. But now, an unexpected player has taken a hit: BLACKPINK’s Lisa. Read More

Future Tech China: Douyin’s Video Search Strategies

Feb 26, 2021 / Entertainment Marketing /

Douyin is massively increasing investment in video search capabilities. Read More

Headlines From China: Foreign Films Face Stiff Competition in Chinese Mainland Market

Feb 26, 2021 / Entertainment Marketing /

Foreign Films Face Stiff Competition in Chinese Mainland Market Read More

Cash for Creators and the Battle for Short Video Dominance in China

Feb 24, 2021 / Entertainment Marketing /

Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Read More

China’s Twitch Hoping to Turn Men on to Livestreamed E-Commerce

Apr 6, 2020 / Chinasplaining /

Many of the people tuning in to China’s commercial livestreams are women. Live gaming platform Douyu is looking to appeal to a different demographic. Read More

The R3 February List: The Rise of the Chinese Celebrities Fighting COVID-19

Apr 3, 2020 / Entertainment Marketing /

Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More

Nike Woos Chinese Customers With Spring Festival Ad

Jan 15, 2020 / Entertainment Marketing /

Many viewers in the country have applauded the American sportswear brand for showcasing the festival’s human side. Read More

R3 Nov: Would Actress Yang Zi’s Onscreen Popularity Translates to Commercial Success?

Dec 19, 2019 / Entertainment Marketing /

Yang has differentiated herself from other popular actresses like Yang Mi, Angelababy, whose commercial success in fashion overshadowed their acting career. Read More

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