CCI’s 2020 Year in Review

 /  Chinasplaining  / 
A look back at Content Commerce Insider’s trend forecast for 2020 makes it clear how many twists and turns this year threw our way. In 2019, content-commerce became a key marketing strategy in China, and CCI predicted that the biggest trends of the following year would include 5G and interactive content, e-commerce livestreaming, branded shows, and celebrity incubation by streaming platforms.  Read More

Chinese Livestreaming’s Leap Year

 /  Chinasplaining  / 
Eight terms summarizing another colorful year in the world of Chinese livestreaming. Read More

Quick-to-Quip Comedy Queen Called Out for Comments on Men

 /  Chinasplaining  / 
Yang Li was accused of “insulting all men … and creating gender opposition” in her performances, but the comedian says they reflect people’s honest opinions. Read More

Ho-Ho-Ho or No? China’s Fashionistas Defend Christmas ‘Hanfu’

 /  Chinasplaining  / 
The ancient outfit has seen a resurgence in recent years, with massive demand prompting some manufacturers to experiment with modern mashups. Read More

TV Host Sorry for Accepting Gifts From Celebrity Guests’ Fans

 /  Chinasplaining  / 
He Jiong’s co-host on one program was also reportedly selling lavish gifts from appreciative “fan circles” on a secondhand marketplace. Read More

All Work, More Play: Why Young Chinese Are Embracing Tabletop Games

 /  Chinasplaining  / 
If games like Werewolf are this generation’s mahjong, it’s only fitting that they also symbolize the blurring lines between work and leisure. Read More

Socially Dead Laborers of Versailles: China’s 2020 in Memes

 /  Chinasplaining  / 
From period-impoverished students to depressed music-lovers, Sixth Tone sums up the top online buzzwords from this best-forgotten year. Read More

The AI Girlfriend Seducing China’s Lonely Men

 /  Chinasplaining  / 
In China, a sassy chat bot is stealing millions of men’s hearts. It’s also recording their most intimate desires and emotions. Read More

Chinese Viewers Denounce Short Film on Surrogacy

 /  Chinasplaining  / 
The filmmakers say their work — produced as part of a reality TV series — was never intended to encourage a practice that is officially banned in China. Read More

INDUSTRY EVENTS