Weibo, Douyin, Xiaohongshu remove displays of wealth

 /  News  / 
The move is seen as part of China’s latest effort to reduce displays of conspicuous consumption. Read More

Douyin’s beauty sales soar to $1.43B in April

 /  News  / 
Beauty products sales are surging on Douyin, with Chinese brands in the lead. Read More

TikTok vs Douyin: What luxury brands need to know

 /  News  / 
With TikTok now firmly entrenched in luxury’s marketing playbook, its Chinese counterpart, Douyin, is rising as one to watch. But brands should avoid a one-size-fits-all approach. Read More

Douyin’ playbook: How to crack the Chinese livesteam app

 /  News  / 
Douyin is a crucial battleground for luxury brands trying to close the loop from buzz to sale. We break down the platform with case studies on brands like Loewe, Prada, Valentino and Burberry. Read More

Douyin’s E-Commerce Clampdown: Platform Cancels Controversial Sales Star Xinba

 /  News  / 
Popular livestream anchor Xinba was banned in the middle of his live broadcast on Douyin for conveying false information and insults. Read More

Douyin Beauty Sales Hit $13.6 Billion in First Three Quarters of 2023

 /  News  / 
Douyin is rapidly winning market share from rivals Taobao and Tmall. In the first three quarters of 2023, Douyin Beauty’s GMV climbed 44 percent YoY to $15.4 billion. Read More

Headlines From China: The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok

 /  Headlines From China  / 
The viral rise of Chinese-style beauty and ‘Douyin makeup’ on TikTok. Read More

Top 5 Douyin KOLs Fueling China’s Travel Economy

 /  News  / 
"Special forces travel" is trending on Douyin, with young tourists packing their itineraries with as many experiences as possible. Discover the top five bloggers fueling China’s travel spree. Read More

Male Beauty’s Next Growth Engine: Douyin

 /  News  / 
Delve into the demographics and psychographics of male beauty consumers on Douyin to understand how brands can thrive on this burgeoning social commerce platform. Read More

China Social Media In 2023: The Brand Guide To WeChat, Douyin, Xiaohongshu And Other Platforms

 /  News  / 
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.  Read More


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