The Beijing LGBT Center recently opened an account on Douyin, the domestic version of TikTok, attracting over 2,400 followers and featuring short videos that address misconceptions about the LGBTQ+ community. Read More
Short video app Douyin has passed 400 million daily active users, its operator announced Sunday in a visual report that includes previously undisclosed insights on the app’s domestic users and the types of videos they view and create. Read More
Short video app Douyin has recently updated its e-commerce feature, allowing users to view an assortment of similar or related products in feed rather than just a single product after clicking on an advertisement. Read More
CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More
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