User spending in Douyin and TikTok hit new high in May

 /  News  / 
The 120 million Indian TikTok users, however, only spent $45,000 on the app in May. Read More

Headlines from China: Douyin Extends Time Limit to One Minute to Encourage Vlog Content

 /  Headlines From China  / 
According to Douyin, the popularity of vlog has been rising since 2018 and posts tagged with "vlog" has gained over 15 billion views in total on the platform. Read More

Headlines from China: Douyin Forms Strategic Partnerships with Six Film Production Companies

 /  Headlines From China  / 
Douyin will collaborate with these partners on promotions of movie and music content. Read More

How Content Is Changing on China’s Fast-Growing Douyin App

 /  Entertainment Marketing  / 
The Chinese firm CAAS Data publishes monthly rankings of the ten fastest-growing social media accounts on Douyin, and over the past couple of months, there has been a shift in the types of accounts on that list. Read More

China’s Douyin, aka TikTok, Introduces the Power of Short Video to Travel Brands

 /  Entertainment Marketing  / 
Short video is trending because it’s a more fun and engaging way of showing off destinations or travel brands than static photos and written content, and that’s a major reason why Douyin is a better app for engagement rates. Read More

Bytedance Barred from Using WeChat User Information in Douyin, Duoshan

 /  News  / 
Tianjin Binhai New Area People’s Court issued a ruling on Wednesday to stop Bytedance from using user information taken from WeChat and QQ on two of its apps. Read More

Headlines from China: Is ‘More Than Blue’ Another Marketing Miracle Created by Douyin?

 /  Headlines From China  / 
While there is no doubt that the film is winning over Chinese audience because of its good production and compelling storytelling, many also attribute its box office success to Douyin. Read More

WeChat Blocks Douyin Registration as Social Media App Spat Escalates

 /  News  / 
The dispute between Bytedance and Tencent has escalated over the past year as they fight for the attention of China’s netizens. Read More

Is China’s Hottest Video App, Douyin, the New WeChat for Luxury?

 /  Entertainment Marketing  / 
Douyin, a hip short video app that is popular among China’s young social media users, has hit the radar of luxury marketers. Read More

Headlines from China: The Increasing Importance of Douyin for Film Marketing

 /  Headlines From China  / 
Short-videos apps, especially Douyin, have become an essential part of film marketing and publicity in China. Read More

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