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CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

Dec 24, 2019 / CBI /

Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

Short Video App Douyin Expands E-commerce Features

Dec 12, 2019 / News /

Short video app Douyin has recently updated its e-commerce feature, allowing users to view an assortment of similar or related products in feed rather than just a single product after clicking on an advertisement. Read More

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

Nov 25, 2019 / Chinasplaining /

Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

Douyin, TikTok notch 1.5 billion downloads across iOS and Android

Nov 20, 2019 / News /

TikTok is still one of the world’s most popular apps despite a deceleration in 2019. Read More

What Brands Need to Know About Short Video and Douyin: Q&A With Qumin’s Arnold Ma

Nov 19, 2019 / CBI /

CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

Oct 29, 2019 / CBI /

The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

Sep 24, 2019 / CBI /

Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

Aug 28, 2019 / News /

The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

Douyin and TikTok Rake in $11.7 Million in User Spending in July

Aug 21, 2019 / News /

Short video app Douyin and its overseas version TikTok grossed a total of $11.7 million through in-app sales of virtual coins in July, increasing by 290% year-over-year, according to mobile app intelligence firm Sensor Tower. Read More

Tencent Aims to Challenge Douyin with $1.5 Billion Investment in Kuaishou

Aug 6, 2019 / News /

Tencent is in talks with short video app Kuaishou, known as Kwai in English, about investing between $1 billion and $1.5 billion in the platform. Details of a potential deal have already emerged on Chinese financial blog IPO Zaozhidao. Read More

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