Why it matters: Despite a slowdown in 2019, TikTok is still one of the world’s most popular apps, led only by Facebook’s WhatsApp and Messenger in total downloads in the non-gaming category this year.
Details: Douyin and TikTok have accumulated 614 million downloads in 2019 across Apple’s App Store and Google Play as of Nov. 14, a 6% increase compared with the same period a year ago.
- In comparison, WhatsApp and Messenger have 707.4 million and 636.2 million installs so far this year, respectively.
- Users from India accounted for the largest share of the 1.5 billion cumulative downloads, with 31% of all unique installs coming from the country.
- Around 11.5% of all installs came from China in the form of Douyin downloads, while users in the US generated approximately 8.2% of the 1.5 billion total.
- The 1.5 billion figure excludes installs from third-party Android stores in China.
- India continued to drive growth for TikTok in 2019, accounting for 45% of all global installs for the year across the two apps as of Nov. 14, according to the data.
- User spending on Douyin and TikTok rose every month starting February. Cumulative global user spend for 2019 reached $115.3 million across Apple’s App Store and Google Play as of Nov. 14.
Context: TikTok faces uncertainties in the US as lawmakers scrutinize the app for potential privacy and national security risks.
- The Committee on Foreign Investment in the United States on Nov. 2 began looking into Bytedance’s acquisition of Musical.ly in 2017 at the request of Senator Marco Rubio.
- In October, Senators Chuck Schumer and Tom Cotton asked for a separate review of TikTok to assess potential national security risks. Schumer also raised questions last week about the US Army’s use of TikTok for recruitment.
- Republican Senator John Hawley organized a congressional hearing on Nov. 5 to explore the privacy and security concerns posed by popular social platforms, which TikTok declined to attend.
– This article originally appeared on TechNode.