Amid the whiplash-inducing news surrounding TikTok’s future in the United States, which has left even the company itself struggling to understand its future status, the Bytedance-owned app continues to move forward with monetization efforts in international markets (with the obvious exception of India) as it gains popularity among the increasingly lucrative Gen Z demographic. Read More
TikTok’s U.K. branch has invited local lawmakers to review its algorithm and how it moderates content in an attempt to earn the trust of British policymakers who believe Beijing exerts influence on the short video app’s content moderation process, according to a report by CNBC. Read More
To date, Perfect Diary has yet to make aggressive moves into Western markets. But this could be set to change with the brand’s announcement of Australian actor and singer Troye Sivan as the new face of its animal eye shadow collection. Read More
Despite losing India, a market that contributed a large part of its global downloads, and uncertainties over its fate in the U.S., ByteDance-owned short video app TikTok was still the world’s most downloaded and highest-earning non-game app in September. Read More
The Beijing-based Internet giant Bytedance, is planning to list TikTok Global—the joint venture set up in the latest TikTok deal, in U.S. stock market should its proposed deal be cleared by the U.S. government. Read More
Despite losing the Indian market and President Donald Trump’s threat to ban it in the U.S., ByteDance-owned TikTok was still the world’s highest-earning non-game app in August, although the app’s August earnings were less than those of the previous three months. Read More
Kevin Mayer, chief executive officer of the embattled video-sharing app Tiktok, said on Wednesday that he has decided to leave the company as the current U.S. administration’s pressure on banning the app mounts quickly. Read More
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