The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities

 /  News  / 
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching.  Read More

Douyin Enters Digital Fashion With New Platform Pheagee

 /  News  / 
With the launch of new platform Pheagee, Douyin has made digital fashion its new battleground. Can it secure this untapped market? Read More

Why Variety Shows Are So Crucial For Douyin

 /  News  / 
Music contest Praise the Program was co-developed by Douyin and Zhejiang Television. Read More

Headlines From China: Could Douyin Give Tmall, JD a Run for Their Money?

 /  Headlines From China  / 
From flagship stores to payment services, Douyin continues to bolster its e-commerce capabilities. But will this be enough to beat out bigger tech foes? Read More

Douyin Offers Flagship Stores for Brands

 /  Fashion  / 
By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More

Future Tech China: Douyin’s Video Search Strategies

 /  Entertainment Marketing  / 
Douyin is massively increasing investment in video search capabilities. Read More

Future Tech China: Douyin’s Winning 2021 Playbook

 /  Business  / 
The gloves are coming off for Douyin this year. Here’s what they’ll do to guarantee their ascendancy at home in China over the course of 2021. Read More

TikTok Sister App Douyin Fined for Spreading Sexual and Improper Content in China

 /  Legal  / 
Douyin has been slapped with the maximum penalty for spreading “obscene, pornographic and vulgar information” online. Read More

TikTok and Sister App Douyin Retain Crown as World’s Most Downloaded Non-Game App

 /  Short Video  / 
Last month, TikTok, and its sister app Douyin, were downloaded 66 million times globally, representing a year-on-year increase of 9.5%, according to a report by research firm SensorTower. Read More

Headlines from China: Could a Hong Kong Listing for Douyin Mean an Even Greater Focus on Asian Expansion?

 /  Headlines From China  / 
According to Reuters, Bytedance is in preliminary discussions with investment banks regarding a standalone IPO for the app, which surpassed 600 million daily active users (DAUs) in August, up from an estimated 400 million at the beginning of 2020. Read More


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