2 Chinese Films Hit Billion-Yuan Box Office in the First Half of National Holiday
Two Chinese films have made 1 billion yuan (about US$147 million) each at domestic box office during the ongoing national holiday, movie-ticketing and film data platform Maoyan said Sunday. At 5:15 p.m. on Sunday, Chinese comedy feature “My People, My Homeland” hit 1 billion yuan in total box office revenue since its opening on Thursday. It was followed by animated film “Legend of Deification,” which saw its total box office revenue reach the 1-billion-yuan mark about 15 minutes later. Read more dypf box office
Trending Brands on Chinese Realty Shows: Luxury’s First Steps
In their efforts to reach new consumers, global luxury brands have shown fairly extensive willingness to experiment with their marketing in China. From partnering with major e-commerce platforms such as Tmall and JD.com, building extensive social media presences on WeChat, Weibo, and, now, Douyin, to signing up the hottest young celebrities and even making forays into livestreaming, China has transformed how luxury brands position themselves. Read more Jing Daily
