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Why DMOs Must Look Beyond Celebrity Endorsements

Aug 1, 2019 / Entertainment Marketing /

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Bytedance Has Reportedly Acquired UK Music AI Startup, Jukedeck

Jul 26, 2019 / News /

Bytedance has acquired Jukedeck, a startup in the UK which enables users to create music generated by artificial intelligence (AI) Read More

Headlines from China: Short Video App Kuaishou Tests Long Video Feature

Jul 19, 2019 / Headlines From China /

Chinese short video app Kuaishou is currently testing a long-video feature, which streams videos that are longer than 57 seconds but shorter than 10 minutes. Read More

Short Video Apps Key for Engaging China’s Lower-tier City Youth

Jun 3, 2019 / News /

More than a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth Read More

iQiyi Seeks to Escape Netflix’s Shadow with More Interactive Content, Ads

May 20, 2019 / News /

Liu Wenfeng, chief technology officer at Baidu-owned platform iQiyi—sometimes known as the “Netflix of China”—insists that the platform is more than just a copycat. Read More

INSIGHTS: TikTok’s Overseas Issues

May 15, 2019 / News /

Given the mounting pressure on Chinese companies as they seek new markets abroad, Bytedance cannot afford to trip over their own feet as they continue their meteoric growth. Read More

One of China’s Most Influential Travel Show Hosts Right Now is a Fox Hand Puppet

May 9, 2019 / Chinasplaining /

A hand puppet resembling a fox has become an unlikely star on the Chinese internet via a new comedy travel program. Read More

Vlogs May Be Hot in China But Investors Remain Cool

Apr 30, 2019 / Opinion /

Online video platforms and tech giants alike are looking for “the next big thing,” and some see great potential for vlogging in China. However, the capital markets in China are still on the fence, with little or no investment happening to date. Read More

The Stars Who Vanished from China’s Live-streaming Galaxy

Apr 15, 2019 / Streaming /

Pay close attention to China’s live-streaming scene, and you’ll notice that several stars vanished in 2018, leaving no trace on the platforms where they used to perform. Read More

TikTok Launches Talent Search Competition in Japan, South Korea

Apr 9, 2019 / News /

Bytedance-owned short video app TikTok launched an in-app talent search program on Friday aimed at discovering independent musicians, starting with those in South Korea and Japan. Read More

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