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CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

Aug 27, 2019 / CBI /

China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

Aug 20, 2019 / CBI /

Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

Entertainment Marketing in China, Part 1: The Brand Integration Landscape

Aug 20, 2019 / CBI /

Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

Targeting China’s Generation Z? The Cool Kids are on Bilibili

Aug 5, 2019 / Entertainment Marketing /

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Why DMOs Must Look Beyond Celebrity Endorsements

Aug 1, 2019 / Entertainment Marketing /

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Bytedance Has Reportedly Acquired UK Music AI Startup, Jukedeck

Jul 26, 2019 / News /

Bytedance has acquired Jukedeck, a startup in the UK which enables users to create music generated by artificial intelligence (AI) Read More

Headlines from China: Short Video App Kuaishou Tests Long Video Feature

Jul 19, 2019 / Headlines From China /

Chinese short video app Kuaishou is currently testing a long-video feature, which streams videos that are longer than 57 seconds but shorter than 10 minutes. Read More

Short Video Apps Key for Engaging China’s Lower-tier City Youth

Jun 3, 2019 / News /

More than a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth Read More

iQiyi Seeks to Escape Netflix’s Shadow with More Interactive Content, Ads

May 20, 2019 / News /

Liu Wenfeng, chief technology officer at Baidu-owned platform iQiyi—sometimes known as the “Netflix of China”—insists that the platform is more than just a copycat. Read More

INSIGHTS: TikTok’s Overseas Issues

May 15, 2019 / News /

Given the mounting pressure on Chinese companies as they seek new markets abroad, Bytedance cannot afford to trip over their own feet as they continue their meteoric growth. Read More

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