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Headlines from China: China’s Largest Online Retailer Seeks Esports Players with Enticing Offers

Apr 8, 2019 / Headlines From China /

On April 1, the Chinese government officially recognizes thirteen new professions, which include esports operators and esports players. On the same day, Chinese e-commerce giant JD.com’s esports club JDG posted job opportunities to seek highly skilled esports players. Read More

How Chinese Influencers Calculate Their Fees

Apr 3, 2019 / Entertainment Marketing /

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Short Video App Kuaishou Launches Youth Control Feature

Mar 29, 2019 / News /

Tencent-backed Kuaishou aunched on Thursday a “youth mode” that restricts underage user access on the platform, following Douyin in creating in-app ecosystems designed specifically for young users. Read More

How TikTok’s Cross-Dressing Stars Turn Femininity Into a Joke

Mar 26, 2019 / Chinasplaining /

While the platform’s vloggers may appear to share intimate details of their lives to connect with fans and build an audience, it’d be more accurate to say that TikTok is a manufacturer of social sentiments. Read More

Headlines from China: Top 50 Most-watched Chinese Films from 2011 to 2019

Mar 22, 2019 / Headlines From China /

Because price of a movie ticket varies, a film’s box office earnings can’t precisely reflect how many times the film has been viewed in theater. Read More

Chinese Long-form Video Content Creators Are Far from Dead

Mar 19, 2019 / Entertainment Marketing /

Short-form video has no doubt captured the marketing world for its appeal among China’s youth, but if a series of recent deals by Alibaba and Tencent are anything to go by, it’s not over yet for Chinese long-form video content creators. Read More

What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

Mar 14, 2019 / Entertainment Marketing /

Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

China’s State Media Investigates Fake Followers of Celebrities

Feb 27, 2019 / Chinasplaining /

A newest investigative report by China’s central television exposed a rather surprising behind-the-scenes look into the country’s grey industry of follower buying. Read More

Bytedance Sues iQiyi for Streaming Boy Band Episode of An Original Show

Feb 25, 2019 / News /

Beijing’s Haidian Court announced that it’s accepted a suit by content purveyor Bytedance against Baidu’s video platform iQiyi for allegedly streaming an episode of an original show. Read More

15 Seconds of Fame: Short Video Apps Taking the Mobile Market by Storm

Feb 20, 2019 / Entertainment Marketing /

Two companies join forces to create the first global digital media app that can succeed inside and out of China. Read More

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