Rumors are swirling that Prada ambassador Cai Xukun is embroiled in a sex scandal. Watching how netizens and brands react will provide insight into China’s complex arena of celebrity culture. Read More
Luxury brands are diversifying their brand ambassador lineups by appointing Chinese athletes instead of celebrities from the entertainment world. Read More
The live-action revival of Disney’s The Little Mermaid has inspired plenty of fashion fit for a siren. But the trend might ebb sooner rather than later. Read More
This week, Gucci rejoined forces with intellectual property (IP) Marsper, accelerating its metaverse expansion and tapping China’s powerful gaming crowd. Read More
To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features. Read More
Cute, fun and customizable, TikTok's gamer girl aesthetic has taken over Chinese social media. As fashion takes a cyber turn, here’s how brands can capitalize on this trend. Read More
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