Innovative brands are deploying virtual and AI-led marketing in China and building up first-mover advantage.
Brand marketing in China that deploys virtual and AI technology is exerting an increasingly large impact on purchasing decisions, with consumers seeking new and exciting experiences.
The rise of AIGC (artificial intelligence-generated content) and other virtual marketing methods has drawn the attention of investors, producers, celebrities, and social platforms. Brands can expect to see more innovation and creativity in this space, led by the rapidly developing gaming, cartoon and avatar spaces in China.
Marketers and brands stand to benefit from having a firm grasp on how virtual and AI-led marketing in China will develop through this year. ChoZan’s China E-commerce Marketing And Digital Space 2023 Mega Report outlines five tactics that brands can use to unleash the technologies’ potential.
Cross-promote with games and collaborations
Brands like Louis Vuitton are leveraging augmented reality (AR) to enhance their cross-promotion campaigns. The Louis Vuitton x Yayoi Kusama app offers users an immersive experience whereby they can explore mini-games, unlock exclusive collections, and indulge in a virtual store experience.
Through AR, users can become pumpkin painters, navigate a Louis Vuitton maze, and participate in activities like cultivating seeds. This innovative approach showcases how brands can integrate technology to create engaging and interactive promotional campaigns. Continue to read the full article here