Nike Taps Its First Esports Player, China’s League of Legends Pro Uzi

 /  News  / 
Retired in 2020 due to chronic health issues, Uzi is one of the most successful League of Legends players to have emerged since the game’s debut in 2009.  Read More

Bilibili Joins Double 11’s Livestreaming Sales Battle

 /  News  / 
Video sharing platform Bilibili just launched a new livestreaming function in a bid to revamp its loss-making business. But is it too late? Read More

Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?

 /  News  / 
The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series.  Read More

China Says No To Speculative All-Virtual Metaverse

 /  News  / 
China's new metaverse approach is to “use the virtual to enhance the real." How will this impact luxury brands' Web3 activities? Read More

The Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise

 /  News  / 
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. But this might be a good thing for labels in the long run. Read More

Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?

 /  News  / 
Zhihu's new micro-series Wild Talks levarages the back-to-nature trend sweeping China.  Read More

How Asia’s Idols Became A Gateway To The Metaverse

 /  News  / 
As the metaverse takes over Asia, idols across the continent are jumping onto the trend. But what can fans gain from their heroes entering the online terrain?  Read More

“It’s An Addiction”: Over 60 Million Chinese Netizens Are Playing Sheep A Sheep

 /  News  / 
China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Read More

Wang Yibo Denies Rumors Of Involvement In Sex Scandal

 /  News  / 
On Weibo, the hashtag “Wang Yibo’s team refutes rumors” (#王一博方辟谣#) has gained over 850 million views as the young actor works to clear his name.  Read More

Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed

 /  News  / 
The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year? Read More

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