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Yilan Hua & the Rise of the Chinese Supermodel

Jun 1, 2022 / News /

Yilan Hua talks to Jing Daily about the potential of the domestic market, and why luxury brands need Chinese models on their runways. Read More

Taobao Launches ‘Metaverse Mall’ in Time for China’s 618 Shopping Festival

May 31, 2022 / News /

Taobao's latest venture in the metaverse is a fully immersive virtual mall. What does this mean for the future of shopping? Read More

The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities

May 23, 2022 / News /

The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More

Net-a-Porter Taps Supermodel Liu Wen to Woo China

May 19, 2022 / News /

Net-a-Porter has announced a host of new moves in China, including that supermodel Liu Wen, who has worked with the likes of Chanel, Gucci, and Tods, will be the brand’s new China ambassador. Read More

Is Boys’ Love Content Still a Promising Brand Opportunity in China?

May 17, 2022 / News /

Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More

Xiaohongshu Cracks Down on Users and Businesses in Bid to Keep ‘Authentic’

May 16, 2022 / News /

From cracking down on wealth flaunting to releasing community guidelines for businesses, Xiaohongshu is bent on cleaning up content this month. Read More

Liu Genghong Is the Face of China’s Hottest Trend, Workout Livesteams

May 12, 2022 / News /

Singer Liu Genghong has emerged as the new face of China's fitness livestreaming trend, with 64 million followers on Douyin and a collaboration with Fila. Read More

4 MCNs You Need to Know in China

May 9, 2022 / News /

Behind every successful KOL, there stands a mighty MCN company. How can international luxury brands leverage these agent-led businesses to generate sales? Read More

Eileen Gu Shines at the Met Gala

May 5, 2022 / News /

The Met Gala has taken China by storm. With over 220 million views on Weibo so far, what exactly is attracting local netizens to the event? Read More

Douyin Enters Digital Fashion With New Platform Pheagee

Apr 28, 2022 / News /

With the launch of new platform Pheagee, Douyin has made digital fashion its new battleground. Can it secure this untapped market? Read More

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