Valentino x Sleep No More Sets The Benchmark For Experiential Marketing

 /  News  / 
Valentino partnered with Sleep No More on an immersive theater production in Shanghai, allowing guests to experience its Spring 2023 collection in a new light. Read More

Skier Eileen Gu On Her Superstar Status, Ambassadorships And Secrets To Hyper Efficiency

 /  News  / 
The Gen Z sports icon speaks to Jing Daily at Watches and Wonders in Geneva about balancing classes and competitions and using her platform responsibly.  Read More

Xiaohongshu’s 3 Key Post-pandemic China Consumer Trends

 /  News  / 
A new report by Xiaohongshu breaks down the psychology of Chinese shoppers, highlighting the values and influences driving them to the check-out button.  Read More

From Overtime Worker To Digital Nomad: Young Chinese Seek ‘Slow Lifestyles’ Abroad

 /  News  / 
After "lying flat" and "letting it rot," young Chinese around the world are turning to digital nomadism as a lifestyle choice.  Read More

Adidas’ Deep Dive Into Chinese Culture Aims To Re-energize The Local Market

 /  News  / 
With China’s reopening, Adidas is making its comeback through a strategic partnership with the China Federation of Literary & Art Circles and appointing actor Chen Xiao as the ambassador of its campus program. Read More

Move Over K-Pop, C-Pop Is Hitting High Numbers

 /  News  / 
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked.  Read More

How Celebrities Stole The Show At Paris Fashion Week 2023

 /  News  / 
Fan Bingbing sits among other stars at the Schiaparelli show in Paris. Read More

Trendsetters Galore: From Fan Bingbing, To Rui And Didu, China’s Presence At Paris Fashion Week

 /  News  / 
Fan Bingbing attends the LuisaViaRoma x Yun Yun Sun event, wearing Giambattista Valli Haute Couture. Read More

What Do China’s One Billion Plus Short Video App Users Mean For Luxury And E-commerce?

 /  News  / 
The number of China’s short video app users surpassed one billion for the first time. How can brands capitalize on this medium?  Read More

Could Dubai’s China Charm Offensive Fuel A Middle East Tourism Boom?

 /  News  / 
Nearly one million Chinese tourists visited Dubai in 2019. Read More

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