Laneige’s Virtual Store, China’s AI Singers Cause Controversy & More: Web3 Drops Of The Week

This week, Gucci rejoined forces with intellectual property (IP) Marsper, accelerating its metaverse expansion and tapping China’s powerful gaming crowd. Meanwhile, designer Charli Cohen turned to artificial intelligence (AI) for her Web3 platform RSTLSS’ latest collaborative project.

As for China, the country continues to pull ahead with its own metaverse playbook, propelled in large part by the significant government support provided this year. Brands across China shied away from launching one-time metaverse campaigns for this year’s 520 festival, which is a noticeable change from last year, focusing instead on honing their virtual strategies to achieve longer-term impact.

AI in particular is at the forefront of China’s metaverse race, but concerns about the tech have risen following a boom in AI-generated music artists. Given the country’s first ever virtual human dispute ruling, could a lack of regulation lead to AI’s downfall before it cracks the mainstream?

Charli Cohen’s RSTLSS Teams Up With AI Artist Claire Silver On Digital Fashion And Art Collection

What Happened: Fashion designer and founder of metaverse platform RSTLSS Charli Cohen has teamed up with digital and AI artist Claire Silver on a new AI-generated collection that aims to spotlight the boundless possibilities of art and fashion in Web3 by marrying the two fields. Dubbed Pixelgeist, the project takes 183 of Silver’s unreleased artworks and merges them with six garments using AI-powered technology, resulting in 2,136 unique pieces and a game-ready avatar wearing the buyer’s minted garment. Continue to read the full article here