Alibaba Culture and Entertainment Group — the showbiz arm of Alibaba has recently announced its plan to establish a new brand called “Surprise Works” that will focus on the productions of independent film projects. Read More
McKinsey & Company released its “China consumer report 2021. Understanding Chinese Consumers: Growth Engine of the World,” which explains how the COVID-19 pandemic has changed Chinese consumption. Read More
To date, Perfect Diary has yet to make aggressive moves into Western markets. But this could be set to change with the brand’s announcement of Australian actor and singer Troye Sivan as the new face of its animal eye shadow collection. Read More
Over the past decade, China’s ACG subculture has gone increasingly mainstream, emerging as one of the most important channels for reaching millennial and Gen Z consumers, whose tastes (and spending power) can’t be ignored. Read More
Following the reopening of cinemas for China's eight-day National Day holidays, the Chinese mainland film industry has almost recovered to the pre-pandemic level. Read More
Once the province of major satellite TV networks, reality shows on video streaming platforms have been gaining ground, as the new media players are increasingly focused on developing their original content to build audiences and attract brands. Read More
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