Could TikTok and Troye Sivan Be Perfect Diary’s DTC Conduit to the Global Gen Z Market?
Perfect Diary (previously on CCI) has quickly become one of the biggest names in the Chinese beauty market by precisely identifying its core audience and making it easy to buy online. As an innovative direct-to-consumer (DTC) brand, it works with popular livestreamers such as “lipstick king” Li Jiaqi and is active on key platforms (Bilibili and WeChat, among others) that matter most to their core consumer. To date, Perfect Diary has yet to make aggressive moves into Western markets. But this could be set to change with the brand’s announcement of Australian actor and singer Troye Sivan as the new face of its animal eye shadow collection, news of which came just days after Perfect Diary named actress Zhou Xun as its first global brand ambassador. Read more Content Commerce Insider
15th Chinese Film Festival in Bangkok Kicked Off in Thailand
The 15th Chinese Film Festival in Bangkok and the 2020 China-Thailand Film Exchange Week opened at the China Cultural Center in Bangkok on Oct 25. The event was hosted by the China Cultural Center in Bangkok and received strong support from the Chinese Embassy in Thailand and the Thai Ministry of Culture. This film festival uses live broadcast to present the opening ceremony and host the “China-Thailand Film Exchange and Cooperation Online Seminar”. During the film festival, audiences can use the online platform of the China Cultural Center in Bangkok to watch films online, which greatly increases the global reach of the festival. Read more Shanghai Foreign Culture Exchange Association