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Chinese Vloggers Step Into the Past, Dressed for Clicks

Jun 7, 2021 / News /

On one of China’s largest video-streaming platforms, online influencers are bringing new life to the country’s ancient culture. Read More

For Young Chinese, 2021 Is the Year of the Digital Nomad

Jun 4, 2021 / News /

The pandemic sparked a work-from-home revolution in China. Read More

Headlines From China: Branded Content Is the Path to Gen Z in 2021

May 10, 2021 / Headlines From China /

Branded Content Is the Path to Gen Z in 2021. Read More

China’s Entertainment Industry Threatens Legal Action Against Re-Edited Fan Videos

Apr 13, 2021 / Legal /

Streaming platforms and production companies are reminding people that, while abridged versions and mini reviews of popular programming have eager audiences in China, they can still constitute copyright violations. Read More

Headlines From China: Foreign Films Face Stiff Competition in Chinese Mainland Market

Feb 26, 2021 / Entertainment Marketing /

Foreign Films Face Stiff Competition in Chinese Mainland Market Read More

Cash for Creators and the Battle for Short Video Dominance in China

Feb 24, 2021 / Entertainment Marketing /

Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Read More

Headlines From China: Netflix Picks Up Chinese Fantasy Film ‘New Gods: Nezha Reborn’

Feb 18, 2021 / Headlines From China /

Netflix has picked up international rights to mainland Chinese animated feature "New Gods: Nezha Reborn," which will be the platform's third high profile commercial title in the past couple of months. Read More

Headlines From China: CCI Take: E-Commerce Livestreaming Hits the Global Mainstream

Jan 21, 2021 / Headlines From China /

Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless online purchases. Read More

CCI’s 2020 Year in Review

Jan 8, 2021 / Chinasplaining /

A look back at Content Commerce Insider’s trend forecast for 2020 makes it clear how many twists and turns this year threw our way. In 2019, content-commerce became a key marketing strategy in China, and CCI predicted that the biggest trends of the following year would include 5G and interactive content, e-commerce livestreaming, branded shows, and celebrity incubation by streaming platforms. Read More

Ho-Ho-Ho or No? China’s Fashionistas Defend Christmas ‘Hanfu’

Dec 29, 2020 / Chinasplaining /

The ancient outfit has seen a resurgence in recent years, with massive demand prompting some manufacturers to experiment with modern mashups. Read More

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