How China Perfected Middlebrow Cinema for Middle-Class Viewers

 /  News  / 
Cultural critics and audiences alike are growing tired of aggressively middling films, but the industry is showing no signs of slowing down. Read More

Another ‘Three-Body’ Animation Wins Praise From Sci-Fi Fans

 /  News  / 
The two episodes released so far have gained more than 100 million views combined on streaming platform Bilibili. Read More

Lipstick King’s All Girls’ Offer 2 Is Here. Can It Help Brands Win The Double 11 Battle?

 /  News  / 
The second season of Li Jiaqi’s hit reality show — All Girls’ Offer — has started airing. Here’s why brands should tune in to the bargaining series.  Read More

Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?

 /  News  / 
Zhihu's new micro-series Wild Talks levarages the back-to-nature trend sweeping China.  Read More

Headlines From China: Short Film About Spirited Disabled Man in China Inspires Millions

 /  Headlines From China  / 
‘Ordinary But Great’: Short Film About Spirited Disabled Man in China Inspires Millions. Read More

The Real People Behind China’s Virtual Idols

 /  News  / 
“Virtual Youtubers” like Vox Akuma and the girl group A-SOUL have built huge followings in China. Read More

Headlines From China: Chinese Movie Industry Screens Business Tragedy

 /  Box Office  / 
Theatregoers are demanding a rewrite of China’s cinema script. Read More

Headlines From China: China Box Office Falls to New Low as Cinemas Hit by Closures

 /  Box Office  / 
China’s theatrical box office fell to a new low over the weekend. Read More

Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground

 /  News  / 
Can Kuaishou translate its success in the short drama format to longer-form video? Read More

Headlines From China: China Box Office: ‘Fantastic Beasts 3’ Opens to $10M Amid Mass Cinema Shutdowns

 /  Box Office  / 
Warner Bros.’ Fantastic Beasts: The Secrets of Dumbledore cruised to an easy win during its opening weekend in China, but the prize was smaller than usual. Read More

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