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Headlines From China: CCI Take: E-Commerce Livestreaming Hits the Global Mainstream

Jan 21, 2021 / Headlines From China /

Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless online purchases. Read More

CCI’s 2020 Year in Review

Jan 8, 2021 / Chinasplaining /

A look back at Content Commerce Insider’s trend forecast for 2020 makes it clear how many twists and turns this year threw our way. In 2019, content-commerce became a key marketing strategy in China, and CCI predicted that the biggest trends of the following year would include 5G and interactive content, e-commerce livestreaming, branded shows, and celebrity incubation by streaming platforms. Read More

Socially Dead Laborers of Versailles: China’s 2020 in Memes

Dec 14, 2020 / Chinasplaining /

From period-impoverished students to depressed music-lovers, Sixth Tone sums up the top online buzzwords from this best-forgotten year. Read More

Headlines From China: Sports Film ‘Leap’ Won Big at the 33rd Golden Rooster Film Awards

Nov 30, 2020 / Headlines From China /

China’s top film awards Golden Rooster Film Awards announced its winners Saturday in the city of Xiamen, East China's Fujian province. The biographical sports film "leap" become the biggest winner. Read More

China’s Short-Video Apps Urged to Crack Down on Unauthorized Music

Nov 11, 2020 / Music /

Major social platforms including Douyin and Kuaishou were found to be rife with songs users did not have permission to use. Read More

Headlines From China: Comedians Score Laughs and Sales as China’s Newest Brand Darlings

Nov 6, 2020 / Headlines From China /

While most brands rely on the star power of actors and idols whose passionate fans are willing to make purchases in order to support their favorite celebrities, new opportunities are arising with more down-to-earth comedians to represent brands with humor. Read More

Chief Curiosity Officers and Celebrity-Owned Brands

Oct 23, 2020 / Celebrity /

Chinese celebrities are ubiquitous in the domestic marketing scene, serving as a crucial link between content and commerce. Brands have been keen to engage stars in new ways, moving beyond the standard ambassador or spokesperson roles to finding new ways of engaging with fan-consumers, such as through e-commerce livestreaming. Read More

The New Frontier in Content Commerce: Platform-Driven TV Gala Shows

Oct 21, 2020 / Technology /

In recent years, China’s big e-commerce players have partnered with major satellite networks to produce gala shows that promote major sales events such as Singles’ Day and the 618 Shopping Festival, and now, we are seeing more of these splashy programs being developed to heighten the buzz around competing platforms and boost sales through entertainment content. Read More

How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience

Oct 6, 2020 / Streaming /

Some 80% of Bilibili’s users are young Chinese under the age of 25. More than 60% have a university degree and over half are based in first- and second-tier cities. The platform has been leveraging two big Chinese trends to fuel growth. For brands looking to diversify ad placements away from display ads — knowing full well that branded content is 22 times more engaging than display ads — Bilibili offers an opportunity. Read More

Chinese ‘Mixed Reality’ Specs Maker Nreal Bags $40m Combining VR With Real Life

Sep 9, 2020 / News /

Chinese “mixed reality” startup Nreal has bagged $40 million in its series B1 funding round to bankroll its research and development of mixed reality glasses. Read More

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