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ByteDance-Owned Apps See Sharp Surge in China Downloads Amid Outbreak

Feb 10, 2020  /  News  / 
App Annie told Caixin that the explosion in downloads of the Jinri Toutiao and Xigua Video in January stemmed from a “stay-at-home” advisory issued by the government due to the coronavirus outbreak and the premiere of 'Lost in Russia' on the two platforms. Read More

How Brands Are Supporting the Fight Against Coronavirus

Feb 4, 2020  /  CBI  / 
Overseas brands that depend heavily on the Chinese market for growth would be remiss to wait on the sidelines while the current crisis unfolds. Read More

CBI News Wrap: Coronavirus Updates, Short-Video Moves

Feb 4, 2020  /  CBI  / 
The closure of a growing number of public venues as a result of the coronavirus outbreak have left television and the internet as the main entertainment outlets for many Chinese who have been on extended vacation Read More

Brands Opportunities on China’s Spring Festival Galas

Jan 28, 2020  /  CBI  / 
The many Spring Festival gala programs produced by regional broadcasters can provide brands with additional chances to gain exposure on a regional and nationwide basis via satellite and streaming.  Read More

CBI News Wrap: Coronavirus Impact, Streaming Content for the Spring Festival

Jan 28, 2020  /  CBI  / 
The increase in the severity of the coronavirus outbreak has cast a pallor over China’s Spring Festival. Wuhan and other cities in Hubei province are on lockdown, public celebrations across the country were cancelled and repercussions are being felt in just about every industry. Read More

WeChat Tests Short-video Feature in Challenge to TikTok

Jan 22, 2020  /  News  / 
The Channels feature allows certain WeChat users to post videos or photos to randomly selected audiences instead of limiting content to contacts. Read More

Six Trends in Brand Integration for the Year of the Rat

Jan 21, 2020  /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI Video: Tencent Weishi Stages a Return to Peppa Village

Jan 21, 2020  /  CBI  / 
Director Zhang Dapeng takes viewers back to the rural hamlet of last year's viral hit "What is Peppa?," this time on behalf of Tencent’s short video platform Weishi. Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

Jan 21, 2020  /  CBI  / 
Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

Jan 14, 2020  /  CBI  / 
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

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