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Bytedance’s Douyin Reaches 400 Million Users

Jan 8, 2020 / News /

Bytedance’s short video app Douyin has surpassed 400 million daily active users (DAU), according to its 2019 annual report released on Sunday. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

Dec 31, 2019 / CBI /

Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

CBI News Wrap: Shopping “As Seen on TV,” Douyin’s Fashion Gala

Dec 24, 2019 / CBI /

Since its debut on December 6, the iQiyi celebrity reality show “Fourtry” has been realizing its potential to integrate content and commerce in innovative ways. Read More

Online Content Rules Leave Platforms Holding The Bag

Dec 23, 2019 / News /

Regulators are circling online content platforms and their vetting procedures, which suffer from inattention and lack of support. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

Dec 17, 2019 / CBI /

Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

Bilibili Wins Exclusive Rights to Stream League of Legends Championship

Dec 9, 2019 / Game /

Chinese video platform Bilibili, known for its content targeting younger audiences, is hoping to boost its performance by expanding its esports offering. Read More

CBI News Wrap: Death on Reality Show, Short Video Developments

Dec 3, 2019 / CBI /

Following the death of model-actor Godfrey Gao on the set of an extreme sports challenge reality show, a broader crackdown on this genre of programming would not be surprising. Read More

Headlines from China: ‘Star Wars: The Rise of Skywalker’ Rumored to Release in China and the U.S. Simultaneously

Nov 26, 2019 / Headlines From China /

If the rumor turns out to be true, this will be the first Star Wars film to be released in China day and date with North America. In the past, Star Wars movies were usually released in China one month after its North American opening. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

Nov 26, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

Nov 25, 2019 / Chinasplaining /

Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

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