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What Brands Need to Know About Short Video and Douyin: Q&A With Qumin’s Arnold Ma

Nov 19, 2019  /  CBI  / 
CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More

Can Livestreaming Lift China Out of Poverty by 2020?

Oct 22, 2019  /  Chinasplaining  / 
China’s video and e-commerce platforms say they’re putting rural content creators on the path to fame and fortune, but questions persist about whether their poverty-busting initiatives can actually make a difference. Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

Oct 22, 2019  /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

Oct 15, 2019  /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

Oct 8, 2019  /  CBI  / 
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

Oct 4, 2019  /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

A Closer Look at China’s Video Game Livestreaming Duopoly

Oct 3, 2019  /  Game  / 
This week, the author of "The Rise of Video Game Livestreaming in China" returns for a closer look at the video game livestreaming sector, evaluates the current leaders—and asks if both will experience more competitive pressure if another tech titan enters the sector. Read More

The Rise of Video Game Livestreaming in China

Sep 26, 2019  /  Game  / 
Compared to entertainment streaming, video game streaming is much more mass market, with limited revenue concentration among top customers. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

Sep 24, 2019  /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

Mobile Game Revenue Growth in Recovery But Hurdles Remain: Report

Sep 18, 2019  /  Game  / 
Revenue growth for China’s mobile games industry rebounded after government approvals resumed late last year, though the industry has been steadily losing user time spent to short videos, according to recent research. Read More

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