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Headlines from China: Lychee Film Festival Showcases 17 Chinese Films in Madrid

Sep 13, 2019 / Headlines From China /

The 3rd edition of the Lychee International Film Festival, a Madrid-based film festival focused on Chinese cinema, opened on September 11. Read More

CBI News Wrap: Didi Chuxing’s Comedy Show and Drama Placement

Sep 10, 2019 / CBI /

In the aftermath of its public relations crisis, the ride-hailing giant Didi Chuxing has launched a comedy show on Tencent Video called "Everybody Roast Didi." Read More

TikTok Narrows Focus to US, Japan, and India as Key Growth Markets

Sep 10, 2019 / News /

TikTok has removed the UK from a group of four countries it had previously deemed strategically important. The US, Japan, and India markets have been assigned their own general managers while others only have product managers at present. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

Aug 28, 2019 / News /

The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

Aug 20, 2019 / CBI /

Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

China Brand Insider Newsletter

Aug 20, 2019 / CBI /

Presented by China Film Insider, China Brand Insider is a weekly newsletter featuring original content, case studies, and takeaways from the latest Chinese-language news on the relationship between brands and entertainment. Read More

Targeting China’s Generation Z? The Cool Kids are on Bilibili

Aug 5, 2019 / Entertainment Marketing /

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Why DMOs Must Look Beyond Celebrity Endorsements

Aug 1, 2019 / Entertainment Marketing /

In recent years, organizations have typically partnered with celebrities to gain traction with outbound Chinese travelers. With the increasing influence of travel shows and user-generated content, the suitability and effectiveness of this tactic should be reassessed. Read More

Short Video Apps Key for Engaging China’s Lower-tier City Youth

Jun 3, 2019 / News /

More than a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth Read More

The Livestreamer Thriving in a Desolate Chinese Coal Town

May 21, 2019 / News /

A native of China’s northeast has found unlikely success with online videos broadcast from his desiccated hometown. Read More

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