Forget Short Video, “Medium-Form” Video is China’s Latest Brand Battleground

 /  News  / 
Can Kuaishou translate its success in the short drama format to longer-form video? Read More

Headlines From China: China’s Censors Increasingly Play the Part of Morality Police With the Conservative Values of 1950s America

 /  Headlines From China  / 
China’s Censors Increasingly Play the Part of Morality Police With the Conservative Values of 1950s America. Read More

Why China’s Short Drama Boom Matters For Luxury

 /  News  / 
Douyin's hit short drama Love Beyond Words racked up 330 million views. Read More

Headlines From China: Singer-Actor Jackson Yee Tops Forbes China Celebrity List for 2nd Straight Year

 /  Headlines From China  / 
Singer-actor Jackson Yee has topped the Forbes China Celebrity List for the second year running. Read More

Florasis Premieres New Animation for Chinese Valentine’s Day

 /  News  / 
Florasis, a leading C-beauty company, created an ancient China inspired animation entitled, “Zhang Chang Touches up Eyebrows,” which was adapted from the historical Book of Han. Read More

Trailing Rivals, Tencent Short-Video App Pivots to Movies and TV

 /  News  / 
Tencent’s plan to reposition Weishi comes as the short-video app has fallen behind rivals Douyin and Kuaishou. Read More

Headlines From China: iQiyi Expands Content to Compete for the Attention of China’s Gen Z

 /  Headlines From China  / 
iQiyi Expands Content to Compete for the Attention of China’s Gen Z At iQiyi’s World Conference held last week, the company announced more than 200 new offerings, including serial dramas, variety shows, anime series, documentaries, and theatrical films. While the company plans to cover the tastes of viewers of all ages, it is specifically grooming Read More

China’s Entertainment Industry Threatens Legal Action Against Re-Edited Fan Videos

 /  Legal  / 
Streaming platforms and production companies are reminding people that, while abridged versions and mini reviews of popular programming have eager audiences in China, they can still constitute copyright violations. Read More

Douyin Offers Flagship Stores for Brands

 /  Fashion  / 
By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More

Cash for Creators and the Battle for Short Video Dominance in China

 /  Entertainment Marketing  / 
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Read More

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