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Douyin’s Short-Video Creators Get More Audience-Targeting Tools

Aug 28, 2019 / News /

The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

Aug 27, 2019 / CBI /

China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

CBI News Wrap: Alibaba’s Idle Fish, Tencent’s Rocket Girls, Placing Products in the Past

Aug 20, 2019 / CBI /

Alibaba’s Idle Fish recent talk show sponsorship offers a model for the development of brand integration in Chinese variety programming. Read More

Entertainment Marketing in China, Part 1: The Brand Integration Landscape

Aug 20, 2019 / CBI /

Marketing in its many forms is fairly new to China, and while some brand integration efforts have been derided as unsophisticated or clumsy, there are opportunities, innovations and challenges unique to the country. Read More

Bytedance Has Reportedly Acquired UK Music AI Startup, Jukedeck

Jul 26, 2019 / News /

Bytedance has acquired Jukedeck, a startup in the UK which enables users to create music generated by artificial intelligence (AI) Read More

Headlines from China: Chinese Short-video Platforms Strive to Conquer India

Jul 5, 2019 / Headlines From China /

Thanks to Indian people's love for audio and video content and top Chinese short-video platforms' aggressive overseas expansion, an increasing number of people in Indian become active users of short-video apps Read More

One of China’s Most Influential Travel Show Hosts Right Now is a Fox Hand Puppet

May 9, 2019 / Chinasplaining /

A hand puppet resembling a fox has become an unlikely star on the Chinese internet via a new comedy travel program. Read More

Vlogs May Be Hot in China But Investors Remain Cool

Apr 30, 2019 / Opinion /

Online video platforms and tech giants alike are looking for “the next big thing,” and some see great potential for vlogging in China. However, the capital markets in China are still on the fence, with little or no investment happening to date. Read More

Bytedance Barred from Using WeChat User Information in Douyin, Duoshan

Mar 21, 2019 / News /

Tianjin Binhai New Area People’s Court issued a ruling on Wednesday to stop Bytedance from using user information taken from WeChat and QQ on two of its apps. Read More

What Bilibili Stakes Reveal about Alibaba’s and Tencent’s Content Strategies

Mar 14, 2019 / Entertainment Marketing /

Alibaba and Tencent have tapped into such video platforms looking to create synergies for their core business. Read More

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