CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

 /  CBI  / 
A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

 /  Chinasplaining  / 
Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

Bytedance Overtakes Baidu, Tencent in H1 Digital Ad Revenue

 /  Entertainment Marketing  / 
Brands are increasingly shifting budget to short video apps, which are outperforming other internet platforms. Read More

What Brands Need to Know About Short Video and Douyin: Q&A With Qumin’s Arnold Ma

 /  CBI  / 
CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More

CBI News Wrap: Branded Art Exhibits, Versace’s Comeback

 /  CBI  / 
SK-II, Casarte and Coca-Cola are among the brands using the power of the arts to boost their presence in China. Read More

CBI News Wrap: Cosmetics-Animation Collaboration, October Brand Presence on TV

 /  CBI  / 
Chinese beauty brand Meiking had another Singles’ Day success this year through a collaboration with the animated fantasy series “Mo Dao Zu Shi." Read More

CBI News Wrap: Singles’ Day Prep, Coke’s Music Play

 /  CBI  / 
Marketing efforts ahead of this year’s Singles' Day shopping extravaganza are in full swing, with China’s big e-commerce platforms and brands collaborating to hype sales ahead of the big day.  Read More

CBI News Wrap: Douyin’s TV Gala, IP Tourism Potential

 /  CBI  / 
The second annual “Douyin Beautiful Wonderful Night” gala show highlights the rise of the short-video app's influence in the broader entertainment industry.  Read More

CBI News Wrap: TV and Video Investment Season, Self-Discipline Pledge

 /  CBI  / 
It’s investment season for Chinese TV and video industry. Over the past week or so, the major satellite networks and streaming services have been busy presenting their strategic plans and 2020 content offerings to advertisers and media.  Read More

CBI News Wrap: Dip in Product Placements, E-commerce Livestreaming

 /  CBI  / 
A total of 32 new dramas were released in September, but relatively few had product placements, perhaps because much of the content, focused on marking the 70th anniversary of the People’s Republic of China, had little commercial appeal. Read More

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