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Short Video App Douyin Expands E-commerce Features

Dec 12, 2019 / News /

Short video app Douyin has recently updated its e-commerce feature, allowing users to view an assortment of similar or related products in feed rather than just a single product after clicking on an advertisement. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

Dec 10, 2019 / CBI /

Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

Nov 26, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

Why China’s Cancer Patients Are Sharing Their Lives on Douyin

Nov 25, 2019 / Chinasplaining /

Livestreaming platforms offer young patients a source of support, a sense of community, and the chance to redefine themselves. Read More

Bytedance Overtakes Baidu, Tencent in H1 Digital Ad Revenue

Nov 22, 2019 / Entertainment Marketing /

Brands are increasingly shifting budget to short video apps, which are outperforming other internet platforms. Read More

What Brands Need to Know About Short Video and Douyin: Q&A With Qumin’s Arnold Ma

Nov 19, 2019 / CBI /

CBI caught up with Arnold Ma, CEO and founder of the China-focused digital marketing agency Qumin, to discuss how short video is changing China’s social media landscape and the prospects for brands interested in working with these new platforms. Read More