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‘Lost In Russia’ and the Search for a Chinese Netflix

Feb 28, 2020  /  Streaming  / 
Chinese movie theaters complained when the film’s producers inked a deal with TikTok owner ByteDance, but the agreement isn’t likely to pose a threat. Read More

ByteDance Eroding Ad Revenue Share from BAT: report

Feb 13, 2020  /  Money  / 
Bytedance, creator of viral short video apps Douyin and TikTok as well as news aggregation app Toutiao, is continuing to take ad revenue share from China’s top tech firms Baidu, Alibaba, and Tencent. Read More

Coronavirus Impacts on Content in China

Feb 11, 2020  /  CBI  / 
With a significant part of the population confined to their homes as they wait out the spread of the epidemic, internet-enabled connections to the outside world have played a crucial role across sectors, and the experience may change how content is consumed well into the future. Read More

Kuaishou Earned Revenue of $7.2 Billion in 2019: report

Feb 11, 2020  /  News  / 
Chinese video-sharing app Kuaishou generated RMB 50 billion (around $7.2 billion) in revenue in 2019, with live-streaming revenue accounting for the largest share. Read More

ByteDance-Owned Apps See Sharp Surge in China Downloads Amid Outbreak

Feb 10, 2020  /  News  / 
App Annie told Caixin that the explosion in downloads of the Jinri Toutiao and Xigua Video in January stemmed from a “stay-at-home” advisory issued by the government due to the coronavirus outbreak and the premiere of 'Lost in Russia' on the two platforms. Read More

Brands Opportunities on China’s Spring Festival Galas

Jan 28, 2020  /  CBI  / 
The many Spring Festival gala programs produced by regional broadcasters can provide brands with additional chances to gain exposure on a regional and nationwide basis via satellite and streaming.  Read More

Six Trends in Brand Integration for the Year of the Rat

Jan 21, 2020  /  CBI  / 
Spring Festival marketing in China typically includes references to many of the deeply entrenched customs associated with the holiday, while also reflecting broader changes in social habits, consumption and technology that may conflict with and change those very traditions.  Read More

CBI News Wrap: Spring Festival Collaborations, WeChat Paywalls

Jan 21, 2020  /  CBI  / 
Gift boxes are big business during the Spring Festival, and collaborations with popular IP can help brands stand out in a crowded field.  Read More

Short-Video App Kuaishou Takes on China’s Tech Giants for the Lunar New Year

Jan 14, 2020  /  CBI  / 
Over the past five years, China’s Spring Festival holiday has become a battleground among the country’s biggest internet companies, and as new technologies such as short video become increasingly popular, the fronts are shifting. Read More

CBI News Wrap: Spring Festival Campaigns, Entertainment Awards

Jan 14, 2020  /  CBI  / 
Spring Festival marketing efforts are in full swing, with brands releasing a slew of limited edition products, gift boxes and branded films to mark the coming Year of the Rat, along with special events around the holiday. Read More

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