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Video App Douyin Shatters Some Stereotypes About Its Enormous User Base

Jan 9, 2020 / Chinasplaining /

Short video app Douyin has passed 400 million daily active users, its operator announced Sunday in a visual report that includes previously undisclosed insights on the app’s domestic users and the types of videos they view and create. Read More

CBI News Wrap: New Year’s Campaigns and Gala Shows

Jan 7, 2020 / CBI /

Although not as big as the Lunar New Year, which is just a few weeks away this year, the New Year on the Gregorian calendar still provides a major marketing opportunity for brands in China. Read More

Film and TV in 2020: What Will China Be Watching?

Jan 7, 2020 / Guide /

"China's Lord of the Rings," new Zhang Yimou films, and sporting heroics are all set to be on screen. Read More

CBI News Wrap: How Brands Work With Christmas and Star Wars in China

Dec 31, 2019 / CBI /

Though Christmas is not an official holiday in China, it has long been popular among urban youths who celebrate by exchanging gifts and dining out, and brands have tapped into these consumption trends and the IP surrounding Christmas with a slew of secular marketing campaigns Read More

2019 in Review: China’s Top Trends in Content + Commerce

Dec 24, 2019 / CBI /

As 2019 draws to a close, it’s time to look back at some of the key ways in which brands sought to resonate with China’s consumers through entertainment and other content-driven marketing strategies. Read More

CBI News Wrap: 12.12 Shopping Day, Creative Branding on TV Dramas

Dec 17, 2019 / CBI /

Just one month and one day after the Singles’ Day shopping frenzy of November 11, Chinese retailers geared up again for a somewhat smaller day of big sales on December 12. Read More

Bytedance Forms Venture with Chinese State Media Group

Dec 17, 2019 / News /

The newly formed company will focus on short video licensing rights. Read More

Short Video App Douyin Expands E-commerce Features

Dec 12, 2019 / News /

Short video app Douyin has recently updated its e-commerce feature, allowing users to view an assortment of similar or related products in feed rather than just a single product after clicking on an advertisement. Read More

CBI News Wrap: Vertical Video, Brands on TV and Video

Dec 10, 2019 / CBI /

Vertical programming is on the rise in China with traditional broadcasters and streaming services creating new shows and using the vertical format to promote their other offerings. Read More

CBI News Wrap: Brands at Golden Rooster, Harper’s Bazaar China Stars’ Charity Night

Nov 26, 2019 / CBI /

A record 34 brands participated as sponsors of this year’s Golden Rooster and Hundred Flowers Film Festival, but the status of two luxury fashion houses remained unclear. Read More

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