CBI News Wrap: National Day Campaigns, Reaching Gen Z and Beyond

 /  CBI  / 
It’s been a slow news week in China, with the country on vacation for the week-long National Day holiday and the 70th anniversary of the PRC’s founding, but marketing efforts have been in full swing. Read More

The Chinese Social Media Stars Unknowingly Going Viral in the West

 /  Streaming  / 
A growing number of Chinese viral short videos are reuploaded on Western social media accounts, bringing them global attention. And in most cases, the original creators are not even aware of it. Read More

Understanding China’s Video Streaming Services: Part Two

 /  CBI  / 
In the second part of this series, we look at a group of seven key players — from the well-established iQiyi  to up-and-coming challenger Xigua Video (a Bytedance company) — and share insights on their business models and prospects in the fast-changing market.  Read More

CBI News Wrap: Patriotic Brand Fervor, Jay Chou’s Presence

 /  CBI  / 
A whopping 220 brands became involved with the patriotic film "The Captain," part of Bona Film Group's trilogy to mark the 70th anniversary of the founding of the People's Republic of China. Read More

Headlines from China: Is Chinese Social Media Becoming A Better Place for YouTubers to Thrive?

 /  Headlines From China  / 
After posting content on Chinese short-video platform Douyin for 10 months, American internet celebrity Bart Baker gained 10 million followers. Recently, he moved from LA to Shanghai to further develop his career in China as an internet content creator. Read More

CBI News Wrap: Jay Chou’s Brand Business, Douyin Video Challenge

 /  CBI  / 
Jay Chou briefly broke the Chinese internet with the release of his new single “Won’t Cry.", which sold 2 million copies in the first hour, but he says he doesn’t rely on music to make money. Read More

CBI News Wrap: Branding the Mid-Autumn Festival

 /  CBI  / 
News From China Brands turned out in force for the Mid-Autumn Festival on September 13. The big show on TV was CCTV’s gala variety show, exclusively sponsored for the sixth year by the aptly named Blue Moon laundry detergent brand. The brand introduced an upgraded product for the holiday, and gave viewers the opportunity to Read More

CBI Case Study: Branding Chinese Hip-Hop

 /  CBI  / 
Having recently concluded its third season, “Rap of China” offers a model of how brands navigate China’s variety show scene. Read More

Douyin’s Short-Video Creators Get More Audience-Targeting Tools

 /  News  / 
The tools — including one for traffic optimization and a new content management system —will allow 10 million more people to make money on the platform in the next 12 months, said Zhi Ying, Douyin’s general manager for marketing. Read More

CBI News Wrap: Big Three Streaming and the “Big Mango Plan”

 /  CBI  / 
China’s big three streaming video sites (iQiyi, Youku, and Tencent Video) continue to engage in a fierce battle for supremacy, and following close behind is Mango TV. Read More

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