A screenshot from the documentary ‘Bart Baker Quit YouTube — Now He’s Trying To Get Big on the Chinese Internet‘
Is Chinese Social Media Becoming A Better Place for YouTubers to Thrive?
After posting content on TikTok for 10 months, American internet celebrity Bart Baker gained 10 million followers. Recently, he moved from LA to Shanghai to further develop his career in China as an internet content creator. Known for his parody videos, Baker has over 10 million subscribers on YouTube. His previous success as a YouTuber certainly helped him enter China’s internet scene. In addition, Chinese talent agent Super Btai plays an important role in helping Baker localize his content and engage with Chinese fans. Seeing China’s social media and online entertainment platforms rapidly develop, Chinese agencies see great business potential in bringing successful foreign internet content creators to China. China’s internet environment also provides a better opportunity for influencers to achieve commercial success, as online content is well integrated with e-commerce and Chinese fans are more forgiving when it comes to sponsored content. Especially for YouTubers like Bart Baker who create the types of content less and less favored by YouTube algorithm, China can look like a good idea. In Super Btai’s opinion, foreign influencers who sincerely like China, work hard and listen to his localization suggestions have a better chance to thrive in the middle kingdom. Influencers who say nice things about China on Chinese platforms but act differently on western social media will surely backfire as soon as Chinese fans find that out. Before bringing a foreign influencer to China, agencies usually conduct a background check to examine things like personality, political stance and drug history. Read more on newmarketingcn
‘Terminator: Dark Fate’ to Hit Theatres in China
Terminator: Dark Fate, the latest installment of “Terminator” franchises, has been confirmed its China release on September 25. The release date of the film has yet to be determined. With James Camera serving as executive producer and Tim Miller (Deadpool) as director, the film has been regarded as a director sequel to Terminator 2: Judgment Day. It also features two iconic stars of the franchises, Arnold Arnold Schwarzenegger and Linda Hamilton. Skydance Media, Paramount Pictures, 20th Century Fox and Tencent Pictures are the investors of the film. Read more on Mtime
