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Gaming Keeps Tencent Green in Q4

Mar 24, 2021 / Game /

Tencent saw balanced growth across all its core business segments, but its standout was international gaming, which grew by 43 percent. Read More

Is China Ready To Bust Up Alibaba?

Mar 15, 2021 / Business /

China’s financial regulators continue to roll out measures to cover the digital sector and the fintech industry, which had previously gone relatively unchecked despite being a large source of consumer credit growth. Read More

How Chinese Influencers Calculate Their Fees

Apr 3, 2019 / Entertainment Marketing /

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

Feb 21, 2019 / Entertainment Marketing /

When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

Jan 11, 2019 / Entertainment Marketing /

As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

What Reality Show 101 Tells Us About Contemporary Femininity in China

Aug 27, 2018 / Opinion /

In contemporary China, sassy idols like singer Wang Ju – also referred to as “the Chinese Beyonce” – are garnering attention for embodying the rise of female empowerment. Read More

A Tale of Two Millennials: India and China

Jul 30, 2018 / Chinasplaining /

Chinese millennials can’t use the Worldwide Web thanks to their country’s internet firewall, all while Indian millennials wander through the same social media and entertainment platforms the rest of the world enjoys: Netflix, Facebook, Twitter, Youtube, and more. But that doesn’t mean Chinese millennials aren’t aware of what’s going on in the world. Read More

3 Tips for Brands Marketing on Video-Streaming Platforms in China

Sep 23, 2017 / News /

Given that video-streaming has proven it has staying power, here are some best practices for brands marketing on video platforms in China. Read More

Chinese Actress Fan Bingbing Prepares US Lawsuit against Exiled Tycoon Guo Wengui

Jul 14, 2017 / News /

Chinese actress Fan Bingbing announced on Weibo on July 13 that she is in the process of filing a lawsuit against the fugitive billionaire and political activist Guo Wengui. Read More

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