Jing Daily |

International Supermodel Liu Wen Becomes JD’s New Ambassador

Apr 17, 2021 / News /

In a bid to compete with cross-border commerce rivals, including Tmall Global and Xiaohongshu, JD.com has appointed international supermodel Liu Wen as its new ambassador. Read More

How Mercedes-Benz Won Over Women on Xiaohongshu

Apr 15, 2021 / Entertainment Marketing /

Social commerce – selling through social media – is becoming the norm in China. Read More

Which Chinese Video-Sharing Site Is Right For Your Brand?

Apr 12, 2021 / News /

Many of China’s KOLs have massive channels to amplify their voices. Jing Daily analyzes how four livestreamers are extending their brand. Read More

BLACKPINK’s Lisa Is Next in China’s Line of Fire

Apr 6, 2021 / Entertainment Marketing /

Over the past week, a slew of fashion brands have been blacklisted in China due to their refusal to source Xinjiang-made cotton, from fast fashion leader H&M to luxury names like Burberry and Calvin Klein. But now, an unexpected player has taken a hit: BLACKPINK’s Lisa. Read More

Douyin Offers Flagship Stores for Brands

Apr 1, 2021 / Fashion /

By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More

Gaming Keeps Tencent Green in Q4

Mar 24, 2021 / Game /

Tencent saw balanced growth across all its core business segments, but its standout was international gaming, which grew by 43 percent. Read More

Is China Ready To Bust Up Alibaba?

Mar 15, 2021 / Business /

China’s financial regulators continue to roll out measures to cover the digital sector and the fintech industry, which had previously gone relatively unchecked despite being a large source of consumer credit growth. Read More

How Chinese Influencers Calculate Their Fees

Apr 3, 2019 / Entertainment Marketing /

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances

Feb 21, 2019 / Entertainment Marketing /

When fans discovered that Liu Hao Ran, a rising 21-year-old Chinese actor with over 26 million fans on Weibo, used the fragrance Chanel Bleu, Chinese social media exploded. Read More

How Will China’s New Online Video Censorship Affect Luxury Brands?

Jan 11, 2019 / Entertainment Marketing /

As the Chinese government has released new regulations on censoring online video content, brands may need to alter their campaigns in China. Read More

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