The New Voice Of Chinese Fashion Media

Influential Stylist and Creative Director Lucia Liu returns to Huasheng Media to change the publishing industry game.

Fashion pioneer Lucia Liu is the next creative to be highlighted as part of the Jing Daily community of individuals who have helped build China’s booming fashion industry. This section profiles industry leaders who contribute to the national and global fashion communities, from creatives and influencers to business executives and entrepreneurs.

Lucia Liu, the Chinese fashion industry’s “touch a stone and turn it into gold” stylist, is currently one of its most in-demand figures. Based between London and Beijing, her style is a blend of Chinese and Western aesthetics. Her unique fashion taste and intuition have garnered her 954,000 followers on Weibo, where she shares her picks for the most exciting emerging designers and artists.

Liu moved to London at 19 to follow her future in fashion. After school, her talent for styling was recognized by major fashion magazines like i-DGlass, and Dazed & Confused. By 2012, she was working as Harper’s Bazaar China’s Style Director.

At the same time, she founded her creative platform, theBallroom, which allowed her to style China’s top-tier celebrities (Zhou Dongyu, Zhao Wei, Yao Chen) and magazine editorials while consulting luxury brands.

After a decade of developing her profile as an influential stylist and creative director, Huasheng Media recently announced Liu’s return to the company as group fashion editor in chief. Along with the group’s founder, Feng, she will work on a new China-focused fashion magazine that scouts and incubates young local talents.

Jing Daily spoke to Liu about her illustrious fashion career and her new role in creating a dynamic new Chinese magazine for an international audience. Continue to read the full article here