Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal?
What Happened: Chinese Canadian pop star Kris Wu has been embroiled in a scandal over the weekend that rocked Chinese social media. His alleged girlfriend Du Meizhu has accused him of infidelity and seducing underage girls. Du claimed several young female victims were sexually exploited by Wu, including herself.
On July 19, Wu and his studio released separate statements refuting the claims, stating that they are taking legal action for defamation. This incident sparked off a cyberwar against one of China’s most valuable faces, but netizen sentiments are polarized. A few fans expressed their alignment with Wu, convinced that the accusation was slander. But the majority of citizens suggested Wu should quit entertainment and face legal sanctions.
So far, Wu’s collaboration with Chinese brands, such as Tencent Video, C-beauty brand KANS, and the mobile game Honor of Kings, have all been terminated. Lancôme disclosed that its contract with the idol had been due in June in response to the backlash. However, this claim caused outrage online, triggering a netizen boycott of the brand for not taking a clear stance via an official announcement that clarified its terminated collaboration with the celebrity. Continue to read the full article here